Lifecycle Marketing Director

Overview:

Two Barrels is hiring a Lifecycle Marketing Director. It’s a traditional employee role with company benefits and we need you to be in Spokane, WA working closely with our teams.

In this role, your focus will be on customer loyalty and developing customer retention strategies from the ground up. Not only will you be thinking strategically on how to get customers to come back, you’ll also be launching programs to get existing customers to become fully entrenched in the company and its products. You must be able to use your own insights and make educated guesses as a leader, which includes taking leaps. You must be willing to test and iterate until you get something right and find the lever that works, the one that makes the needle move.

The goal here is to make sure our clients don’t forget about us in all the noise out there.

Location:

Spokane, WA

Duration:

Full Time

Wage:

$150,000/year

Responsibilities:

• Develop and implement a start-to-finish client experience
• Build out customer segmentation to put the right offers in front of the right clients to effectively engage our customers and help solve their problems
• Collaborate with Product Teams to create a customer onboarding plan and total interaction plan
• Increase LTV, expand NRR and reduce churn
• Utilize a variety of tools and platforms (email, mail, newsletter, social) to communicate and re-engage with customers
• Focus on strategies that drive re-engagement
• Help create customer programs for loyalty, referral, and customer relationship management
• Develop necessary tracking and metrics to communicate progress with stakeholders
• Focus on testing and iteration - optimizing is your jam

Minimum Qualifications:

• Bachelors degree in marketing or similar, or relevant experience
• 5-10 years of experience in marketing to existing clients/CRM marketing, etc
• Demonstrated experience connecting a company to its customers
• Experience determining and reporting on the metrics that matter - prove how you have moved the needle
• Must have experience with reactivating clients
• Know how to build massive email campaigns for clients from scratch
• Knowledge of direct mail, it’s value, and how to make it convert
• Experience in a business with a portfolio of products
• Experience working with CRM data
• Advanced knowledge of churn reduction tactics and experience implementing them to save accounts from churning
• You live in the Spokane, WA area

Preferred Qualifications:

• Must be familiar with training unicorns

Why you might like this job:

You know that industry “best practices” exist but don’t really play out in the real world. You are humble and understand that marketing is really just a game, and we’re living in it. You have experience bringing visions to reality, and know that a lot of what we’re doing here is built from scratch – and that excites you.

Benefits:

• Great Wage & Success Meetings with your manager
• Work From Home comfort package & company provided equipment
• 22 days paid time off annually, PLUS 4 paid holidays 
• Up to 5% 401k employer matching through Fidelity
• 100% employer-paid medical, dental and vision for employees
• Maternity and Paternity Leave
• Flexible hours
• Coffee shop next door
• Crappy parking? Oh, I mean a cool downtown location for easy public transportation options…